Essential Enemy
by Victor Johnson

Inside Mark Zuckerberg’s lost notebook

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Steven Levy:

“Zuckerberg was entering one of the most productive periods in his life. A few weeks after I met him, he would lay out a ludicrously ambitious vision for Facebook. In a journal with unlined 8-by-10 paper, he sketched his mission and product design and explored how a tiny company might become a vital utility for the world. In detail, he described features called Open Registration and Feed, two products that would supercharge his company.

Zuckerberg found focus in that notebook and others. In his jottings are the seeds of what would come–all the greatness and the failings of Facebook. Over the next 10 years, Zucker­berg would execute the plans he drew up there. Facebook would transform itself from a college student hangout to the dominant social media service, with a population bigger than that of any country in the world, and was on its way to having more members than any religion. Zuckerberg’s gospel insisted that more and more sharing was an inherent good. In addition to bringing people together, Facebook became a source of news, entertainment, and even life-saving information. The company monetized its user base with ads, and Zuckerberg became one of the richest people in the world, his name hoisted into the pantheon of PC Forum legends.”

Such a great write-up.