Essential Enemy
by Victor Johnson

The worm is back

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“The original NASA insignia is one of the most powerful symbols in the world. A bold, patriotic red chevron wing piercing a blue sphere, representing a planet, with white stars, and an orbiting spacecraft. Today, we know it as “the meatball.” However, with 1970’s technology, it was a difficult icon to reproduce, print, and many people considered it a complicated metaphor in what was considered, then, a modern aerospace era.

Enter a cleaner, sleeker design born of the Federal Design Improvement Program and officially introduced in 1975. It featured a simple, red unique type style of the word NASA. The world knew it as “the worm.” Created by the firm of Danne & Blackburn, the logo was honored in 1984 by President Reagan for its simplistic, yet innovative design.

NASA was able to thrive with multiple graphic designs. There was a place for both the meatball and the worm. However, in 1992, the 1970s brand was retired - except on clothing and other souvenir items - in favor of the original late 1950s graphic.

Until today.

The worm is back. And just in time to mark the return of human spaceflight on American rockets from American soil.”

Such a great typeface logo, it looks just as modern today as it originally did in 1975.